This is a very exciting and highly innovative time here at Outside.


Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries.

Outside is seeking a team-oriented digital media planner to join the energetic and growing Ad Marketing + Sales Strategy team. We craft integrated campaigns including print, digital, events, marketing services, licensing, custom content, video, and more. The Digital Media Planner will be an integral member of our Media Planning team, participate in the ideation of client campaigns, maintain and monitor inventory and digital avails, and deliver accurate and effective media plans. The Digital Media Planner will report to the Senior Media Planner.

The ideal candidate surfs between chaos and precision. You can brainstorm with the team and then deliver highly detailed plans that support the client’s KPIs while maximizing margin and optimizing performance. Your passions are digital media, consumer programs, and you are passionate about an active and healthy lifestyle. Do you love working hard for clients, finding solutions to their challenges, and then presenting them? Do you look at the media landscape and see the constant changes as opportunities? If those answers are yes, you should apply for this job today.

This is a team environment. We’re looking for a team member who is interested in collaborating and who is also equally good at stepping up and offering solutions as they are hanging back and running with someone else’s idea.… and knowing when the time is right for both.

The Digital Media Planner will join the Media Planning team at Outside Inc. They will be responsible for brainstorming, creating, and delivering accurate and effective digital media plans, often with accompanying agency/media templates. They will be expected to participate in brainstorming sessions, responsible for maintaining and monitoring avails and inventory, and will have the opportunity to participate in production ideation and creation. The ideal candidate must be able to manage day-to-day deadlines, maintain inventory management systems, and stay current on digital advertising media while maintaining strong relationships with the sales teams and the marketing department.

How You Will Make a Difference:

  • Develop and manage digital media plans
  • Responsible for reserving and/or booking campaign products across a variety of platforms
  • Responsible for managing agency templates, product specs, and reporting standards.
  • Collaborate closely with Media Planning and Creative Strategy teams
  • Work with ad traffickers and product teams on available inventory and offerings
  • Other responsibilities as assigned

    What You Bring

    • 3+ years of experience in a digital media planning/buying position
    • Bachelor’s degree in related field or equivalent work experience
    • Experience with campaign management and ad serving technology: FatTail/AdBook, DoubleClick/Google Ad Manager, Innovid, Prisma, Google Analytics. Salesforce experience a plus, but not required.
    • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) and/or Google Suite
    • Experience analyzing data and market research
    • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
    • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
    • Deadline oriented – advanced delivery of plans is a must
    • Excellent communication skills
    • Strong time-management and organizational skills
    • Strong written, verbal communication skills. Good presentation skills a plus
    • Proven ability to develop and maintain strong professional relationships with colleagues and vendors
    • Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last-minute changes
    • Experience with MediaRadar & Smartsheets a plus, but not required
    • Remote jobs and those that can be performed in Colorado Jobs: Employees can expect to be paid a salary between $60,000 to $75,000. Other benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and many more. The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for this role, and may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

    We are committed to fostering a diverse and inclusive workplace. Outside Inc is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected characteristics. Pursuant to applicable laws, we also make accommodations for qualified individuals with disabilities. We believe a diverse team is a strong team, and we encourage candidates from all backgrounds to apply.