Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with great enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries. Day after day, story after story, Outside Interactive, Inc., proves that a hike, a climb, a run, a ride, a day skiing, or a yoga practice can change lives - and change the world.

Outside is seeking an experienced creative to lead a team of creatives in developing corporate brand strategy and executing marketing, sales, and event materials across the company. This role will take lead in developing branding fundamentals and is a senior member of the central creative services team. The creative director guides projects and is responsible for the overall quality of work produced by the sales and marketing creative department and manages the creative process from concept to completion.

● Translate brand strategy, marketing and product objectives into clear creative strategies

● Work closely with multidisciplinary project teams: product, marketing, sales, video, content

● Lead and direct the creative team in the production of all marketing collateral

● Create brand standards and ensure visual communication

● Oversee client pitches and proposals for both internal and external

● Meet with clients or senior management to explain campaign strategies and solutions

● Review work, troubleshoot and provide feedback to creative teams

● Remain actively involved in hiring and training creative staff

● Manage and cultivate the career development of staff members.

Objectives of this Role

● Build, lead, and review work of the creative team in the production of web, print, and digital marketing collateral in support of Outside brands

● Collaborate across departments in developing award-winning design

● Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies

● Bring a strategic lens to the creative process: understand market forces and how to capture attention and retain interest via design

● Meet budget standards by forecasting and managing expenses


● Provide strategic oversight of corporate brand identity, style guides and usage requirements

● Take lead on creative direction for new product launches and corresponding branding needs

● Supervise a cross-functional team of graphic designers in development of materials and deliverables

● Develop creative briefs based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables for the creative team

● Prioritize work and resources across team based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments

● Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives

● Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges

● Produce fresh, innovative work that translates complex ideas into compelling digital experiences for visually sophisticated audiences

● Present, or oversee presentation of final concepts, and obtain approvals for deliverables

Skills and Qualifications

● 10 years of related experience with 7+ years of creative direction in media, agency or corporate setting

● Experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget

● Experience working in media: understanding of production requirements for print and digital media

● Well-versed in creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print

● Proven experience with concept development

● Highly skilled with leading a team of creative talent

● Strong creative vision with an understanding of business objectives

● Expert-level skills in Adobe Creative Suite and appropriate design software systems. Previous experience working in Asana, or similar project management tool, a plus.

Preferred Qualifications

● BA degree in marketing, design, business

● Prior experience with design, management and production

● Prior project management experience, with a focus on creative direction

Entirely remote jobs that could be performed in Colorado: Employees can expect to be paid a salary of between $90,000 to $110,000. Additional compensation may include a bonus or commission . Additional benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and more. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors