Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries.. Across web, print, podcast, social, video, and TV, our brands reach 70 million of the most active and influential consumers in the world every month.

Come join the Gaia GPS marketing team during a big year of new user growth. We're looking for an experienced and analytics Performance Marketer to join our team.

You will excel in this role if you bring an experimental mentality and are comfortable using data analysis to drive strategy. You will design and conduct AB tests to grow paid user acquisition at a rapid pace.

    Consider applying if you have experience with:

    • Facebook ads, Google Ads, and/or Apple Search Ads
    • AB testing
    • Data analysis
    • Digital user acquisition or conversion rate optimization

    Bonus points if you’ve got experience with:

    • User acquisition for a mobile app
    • Marketing copywriting
    • Technical writing
    • HTML/CSS, SQL, or other programming languages

    Job Responsibilities:

    • Strategize, execute, analyze, & optimize campaigns on Facebook, Apple Search Ads, Google Ads, and more
    • Test content and marketing efforts with statistical analysis and AB testing
    • Something that’s often learned by new people at Gaia GPS: light coding, related to analyzing stats and building emails and webpages

    Requirements

    • Clear and concise writer.
    • 3+ years of digital marketing experience
    • Technically minded - affinity for statistics, testing, SEO, coding, and web technologies. Background and/or desire to learn more.
    • Demonstrated track record of measurable impact on marketing (driving revenue, user growth, or similar)
    • Desires and/or has successful experience with remote work.

    Our brands include: Outside Integrated Media, OutsideTV, Gaia GPS, athleteReg, Peloton Magazine, Yoga Journal, SKI, BACKPACKER, VeloNews, Climbing, Rock & Ice, Gym Climber, Trail Runner, Women’s Running, Triathlete, Better Nutrition, Bicycle Retailer & Industry News, Clean Eating, Fly Fishing Film Tour, IDEA Health and Fitness Association, Muscle & Performance, NASTAR, National Park Trips, NatuRx, Oxygen, PodiumRunner, Roll Massif, SNEWS, The Voice, Vegetarian Times,VeloPress, VeloSwap, Paleo Mag, Beta, FinisherPix, and Warren Miller Entertainment.

    Entirely remote jobs that could be performed in Colorado: Employees can expect to be paid a salary of between $65,000 to $75,000 Additional compensation may include a bonus or commission . Additional benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and more. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors