Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries.

Mindfulness for Outside’s Healthy Living Group is responsible for leading the content strategy for mindfulness, meditation, habit formation, sleep and related content for Yoga Journal, Oxygen and network syndication across Outside. The role will play a key role in developing and top-editing fresh, on-brand copy and new ideas for mind-related content - on a daily basis. The role will be filled with an experienced editor with a strong story sense, capable of producing articles and packages that both drive traffic and engage readers’ interests with the end goal of converting members to Outside+. The position will also be responsible for identifying freelance writers and overseeing their work as well as managing the freelance budget.

The ideal candidate will have a passion for how the mind connects to the body and how it plays a role in a healthy lifestyle. You should be analytics-minded, comfortable monitoring, reporting traffic goals (via Google Analytics and Parsley); executing e-commerce strategies with affiliate links; and identifying editorial and social growth opportunities for the web site

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Conceive, plan, and execute ambitious daily mindfulness content for Outside’s healthy living group
  • Conceive, plan, and execute a host of new content franchises, based on top performing content and membership conversion
  • Create and execute big-idea packages and collections pages for web
  • Determine and execute best practices for affiliate link content and monitor revenue
  • Assist in monitoring, reaching, and exceeding online traffic and affiliate goals
  • Manage social media channels while collaborating with other departments (influencer, marketing, other editors)
  • Work closely with all departments including sales, marketing, development, and editorial
  • Monitor and analyze metrics to advise on decisions about site content


QUALIFICATIONS & SKILLS


  • At least two years' experience creating content for a digital-first editorial outlet
  • Expert understanding of mindfulness, mediation, mind/body trends
  • Strong understanding of SEO, including how to optimize content to reach the top of Google
  • Creative headline writing should be the #1 passion on the job
  • Ability to manage of network of freelancers and budget
  • Familiarity working with WordPress
  • The ability to shift gears quickly in a daily web publishing environment
  • Proven ability to meet deadlines
  • A strong service-journalism sensibility
  • Ability to work closely with other editors and autonomously

Entirely remote jobs that could be performed in Colorado: Employees can expect to be paid a salary of between $38,000 to $60,000 . Additional compensation may include a bonus or commission . Additional benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and more. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors